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OCR: 384 CHAPTER SECTION E-commerce ONE OF THE MOST POPULAR activities uo the Web is shop- ping. Online shopping has the same allure as catalogs -you can shop at your leisure anonymously and in your pajamas. But the economics of the Web provide opportunities that go beyond retail catalogs. The Internet was opened to commercial use in 1991 Since then, thousands of businesses FIGURE 7-27 have set up shop at Web sites. This section of the chapter focuses on B2C and C2C e-commerce offer e-commerce and the technologies typical shopper might encounter uo the consumers many types of Web spoob and services E-COMMERCE BASICS What e-commerce? Although the experts d,uop always agree on its definition the term e-commerce typically refers to business transactions that are conducted electronically over compu ...